Answers to all your questions regarding the Betsson Group Affiliates program.

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What is an Affiliate Program?

An Affiliate Program is a partnership with a merchant who pays you a percentage of the revenues generated by clients/players that you have introduced to them. An Affiliate Program is, for this reason, an easy way to generate extra profits from the traffic to your website.

What does it mean to become an Affiliate?

If you have a website, deal in media buying or you are an entrepreneur you can become an affiliate. All you need to do is create a link, using one of the corresponding banners from the partner brand of your choice. Then you will start making a profit from many of the visitors to your website.

Is it possible to join the partner program offline?

We are always looking for new, profitable partnerships, both online or offline. At present, all applications for the Betsson Group Affiliates program are Internet-based, thus you will have to contact Support on support@betssongroupaffilliates.com to sign up.

Can I engage in a partnership with more than one of your partner sites?

You may promote as many as you want on as many sites as you want and tie different affiliate accounts to different companies that you may own.

How much effort does joining involve?

We appreciate how valuable your time is, and that’s why we’ve gone out of our way to make this the most user-friendly, hassle-free system possible. Once you’ve got your links up you can sit back, relax, and watch your profits grow.

How does the Betsson Group Affiliates Program work?

When a visitor to your site clicks a link, banner or any other type of marketing tool that we provide for you, that visitor will go to one of our partner sites. If the visitor registers and starts playing, then you will earn money from that player for as long as he/she plays at the site. Every time a player which is tagged to you makes a deposit and plays, you earn commission from the revenue generated by their game-play.

How do I go about joining the Program?

To become part of our Betsson Group Affiliates program you need to register through our Sign Up form.

Once you sign up, your account will be reviewed by our Support team to make sure your profile meets our requirements. You will be notified once your account is approved and you can then log in to our website using your username and password. Once logged in, you will have access to all our media gallery, including banners and direct links, and you will be able to view your stats at any time.

You will also receive a Wallet claim email to activate your Wallet account and from there you can withdraw your earnings according to the payment methods you set up.

Our Support team or your personal Key Account Manager will be there to help you to get started should you require any assistance!

What are your company details?

Betsson Group Affiliates operates under Betsson Services Ltd. The company’s full details can be found below:

Betsson Services Ltd.
Experience Centre,
Ta’ Xbiex Seafront,
Ta’ Xbiex, XBX 1027, Malta

VAT No. MT18852233

Reg No. C44114


What percentage of the earnings will i get?

Betsson Group Affiliates offers exceptionally high commission structures from 25% up to an amazing 50% – making this a particularly attractive affiliate option and one that prides itself on timely and convenient payments. For more information on our commission rates please go to the Commissions page.

How can i keep track of my performance?

We provide a centralized system to evaluate and optimize your performance with minimum effort. All you have to do is go to your reports when you are logged in to MyAccount and view your earnings from the corresponding partner (Betsafe, Betsson, Casino.dk, CasinoEuro, CasinoWinner, Jackpot247, Jalla Casino, LiveRoulette, Loyal Casino, Nordicbet, NorgesAutomaten, RaceBets, StarCasino, Suomiarvat, SuperCasino).

Do you offer webmaster referrals i.e. sub-affiliation?

Betsson Group Affiliates offers a one-tier affiliate referral program. For every webmaster/new affiliate you refer to our program, you receive an additional 10% on Commissions. A 10% of the sub affiliate`s commission.

Do you carry over negative balances?

No, we do not carry over negative balances. Furthermore, we separate our partner sites for payment purposes, meaning negative results at one partner won’t affect your positive results at the others.

How am i guaranteed payment for your banners on my site?

From the time the player clicks on your link and when they purchase and wager at one of our partner brands, he/she is tracked effectively by us. Thereby all transactions linked to your Affiliate account will reflect in your account.

How long will i be paid for a player?

As an affiliate you will benefit from any players you refer to our brands for as long as they play and as long as you actively promote us according to our terms and conditions. As your affiliate ID is linked to their account, each time they play, we effectively track the revenue generated form their game-play to you.

How do i know how much i have earned?

You can see a daily update on how much you have earned. Simply log in and check out your Online Stats.


What payment methods do you offer?

Through our Affiliate Wallet, we offer various payment methods including Bank Wire, Skrill, Neteller or the option to transfer to player accounts.

When do i get my commission paid out?

We pay out all affiliate commissions on the 10th of the following month. From then, you can withdraw from your Wallet according to the Payment Methods you have set up.

Do you reimburse vat payments for maltese registered companies?

Yes, companies registered in Malta declaring VAT can upload their VAT invoices in the Affiliate Wallet. However, they first need to send a copy of their VAT Certificate to their Account Manager or support@betssongroupaffiliates.com.

They will then be able to upload VAT invoices in the Affiliate Wallet. In the Transaction tab, a ‘Select file…’ option will be available next to each Wallet Deposit transaction.

One VAT invoice for each Wallet Deposit with the matching transaction amount plus the VAT amount (not a total invoice for all the transactions of that month). Past invoices can also be uploaded as long as the date reads the current year.

All VAT invoices need to contain the following information:

Betsson Services Ltd.
Betsson Experience Center
Ta ‘Xbiex Seafront
Ta ‘Xbiex XBX 1027, Malta

VAT: MT 1885-2233
Registration No: C44114

Reports & Statistics

Do negative earnings show up in the quick stats?

No, they can only be seen in the detailed report of each brand.

When do the statistics show in the reports?

The statistics for impressions and clicks are presented in realtime. All other data (NRC, NDC, Deposit value, Net revenue and Earnings) are presented at approximately 13:00 CET every day for the statistics of the day before.

Where do i find my statistics?

Once you have created your Account and log in, you will find your reports and statistics in the left menu in MyAccount.

Do i get a summary report?

Every month we create a summary report that you will find in MyAccount under reports.


Where will i find the necessary support?

Betsson Group Affiliates offers outstanding multilingual support to satisfy all your needs and so do all our Partner brands. Our unsurpassed service and support ensures the highest customer satisfaction, which in turn ensures an ongoing and long-term business relationship. We also implement and manage personalized Affiliate Program Systems for webmasters and provide support via advertising and e-mail campaigns.

Betsson Group Affiliates takes care of much of the communication between our partner sites and yourself, provides you with customer service and offers resources to help you get the most out of the program. We’re here to help you in every way that we can, whether it be assisting you to download your banners or answering your direct questions.

For more information, you may contact support@betssongroupaffiliates.com as regards to
BGA general enquiries.

As for Compliance & Due Diligence related enquiries, contact us on affiliateduediligence@betssongroup.com.

Technical Questions

How do you link a player to me?

When a visitor to your website clicks on a link that contains your affiliate ID, and goes to the partner website, your ID is allocated to their click. If the visitor registers, your ID is linked to their account and you are paid in terms of their net losses, for as long as they play at one of our partner sites. If they don’t register, and they visit the partner brand directly at a later time, you will also capture that player. We check each person who visits the partner brand in terms of their origin, and if they have come from an affiliate link, we attribute them to that affiliate.

Does betsson group affiliates assign cookies to the affiliates?

Betsson Group Affiliates does assign a cookie to all affiliates referring to the Betsson Group Affiliates website, but these cookies are only assigned once the user joins the program. The tracking of an affiliate is affected by the Affiliate ID that is present in your link and the user ID that is attached to the user when accessing the website. Upon accessing the Betsson Group Affiliates website using your redirect link, the user is allocated a user ID (usually looks similar to: uid=12345). This user ID is linked to both your Affiliate ID and the cookie that is saved to the user’s computer upon their joining of the program. Once registered, their new Affiliate ID is then permanently linked to yours, and as such, you will be paid in terms of their revenue generated for as long as they are part of the program.

How do i get my viewers to click on links?

There are lots of ways! First, put up more than one link – and put the links in prominent places. Place these links in context by sharing with your users a personal testimonial. Also it has been found that placing links at the top of your site get more clicks. Keeping the creative fresh is critical, too. Betsson Group Affiliates is always working to develop and test new banner and button concepts. We only share the best ones – the ones proven to work – with you.

What can i do about being spammed by an affiliate?

Betsson Group Affiliates is committed to both preventing and dealing with any issues associated with spamming by our affiliates. All affiliates that are members of our program have agreed to our anti-spam policy, and any affiliate found to be guilty of this offence will be expelled from our program. Please do not hesitate to contact us at: support@betssongroupaffiliates.com, should you have an incident of this nature to report. We will contact the affiliate in question, and have him/her cease this action immediately.

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